Slumber

Slumber is a wellness brand focused on CBN-based products designed to support sleep and recovery. The task was to design a dedicated wholesale shop section for the Slumber CBN website, aimed at retailers and business partners rather than end consumers. The main challenge was the audience shift — the existing site language and structure were optimized for direct-to-consumer sales, while wholesale users require efficiency, clarity, and proof of operational reliability.

The information structure was built around efficiency. Products are presented with a clear hierarchy that prioritizes essential wholesale data over marketing copy, and navigation is simplified to minimize steps between product discovery and order completion. The objective was a wholesale experience that lets business users quickly understand pricing logic, product availability, and ordering flow — while maintaining visual consistency with the main site.